Here is a chart that shows the correlation between annual expenditure on alcohol and weekly alcohol consumption of 11-15 year olds in the United Kingdom.

As you can see, the alcohol intake per week increases as the amount spent on alcohol advertising increases. It's crazy to think 11-15 year olds even drink. Advertisers can lessen the amount they consume by stopping the advertising. However, they never will. The only thing they care about is making millions.